The 265 characters that decide
LinkedIn gives the About field 2,600 characters and then shows about 265 of them. On desktop the rest sits behind “see more”; in the mobile app the cut comes earlier, often nearer 150. Two sentences, roughly 40 words, is the entire read for most people who land on your profile.
That budget disappears fast. The opener people still paste — “Experienced professional with a demonstrated history of working in the information technology and services industry” — is 116 characters, 44% of the preview, and names nothing you have actually done. The same space fits a client, a number and a result.
Everything counts towards the limit: spaces, line breaks, bullet characters and emoji. A decorative row of arrows costs ten characters of the only text most visitors read. Blank lines between paragraphs cost two each, so an airy layout can quietly lose fifteen characters of the preview to whitespace.
What belongs in the first two sentences
The order that survives truncation is: who you work with, what changes for them, then the evidence. “I set up GST-compliant billing for D2C brands. Last year I moved 14 stores off spreadsheets and cut their monthly close from six days to one” is 141 characters, which leaves room for a third sentence inside the preview.
Numbers do the work that adjectives only claim to do. “Handled large accounts” tells a recruiter nothing about your level; “owned a ₹12 crore renewal book across 40 accounts” settles it in eight words. If the exact figure is confidential, a ratio or a count carries the same weight.
Keywords still matter, just not here. LinkedIn search reads all 2,600 characters, so the tools, titles and city terms you list at the end are as findable as anything at the start. The preview has a different job: deciding whether a person who already found you keeps reading.
What this builder does
There is no language model behind this, no API and no server. You supply the role, the proof and the audience; the page arranges them in an order that holds up under truncation, counts characters the way LinkedIn counts them, and marks the point where your text stops being visible.
That has a limit worth knowing. A builder cannot invent a result you did not get. If the first draft reads thin, the fix is not different wording — it is finding the number you already have: users, revenue, hours saved, people trained, a defect rate before and after.
Your headline is a separate 220-character field sitting directly above the About preview, and the two are read together. Repeating the headline in your opening line spends half the preview on a sentence the reader has just finished. Use the opening to add the proof the headline had no room for.