Reading a URL that has been through several systems
A tracking link that has passed through an email provider, a redirector and an analytics wrapper often contains the original URL encoded inside a parameter of another URL, sometimes more than once. Decoding it a layer at a time is how you find out where it actually goes before clicking it.
The tell for another layer is a result that still contains % sequences. Each decode strips one layer. When the output stops containing them and reads as an ordinary URL, you have reached the destination.