Crafted Living
Home & Living Store
Crafted Living is a home and living store whose product pages do the showroom's job: how big, which fabric, what it looks like in a real room — answered before anybody is asked to buy.
Designed & developed by Entrovix
- Year
- 2023
- Discipline
- Furniture RetailArt DirectionEngineering
- Services
- Art DirectionContent DesignFront-end EngineeringCommerce Integration
- Built with
- Next.jsSanity CMSStripePostgreSQL
Loose-weave flax over a kiln-dried oak frame. Feather-wrapped cushions, a shallow seat, and arms squared off for narrow city rooms.
Fabric — FlaxFlax · Sage · Walnut · CharcoalThe Challenge
Buying a sofa nobody has sat on
A sofa is bought over days, not minutes, and usually without ever sitting on it. In a showroom the answers arrive through the body — how deep the seat is, how the linen feels, whether it will dwarf the room. Online, every one of those questions lands on a single page, and most furniture pages answer none of them.
Made-to-order furniture adds a second honesty problem: the lead time. Burying a six-week wait in a delivery FAQ wins the order and loses the customer. The brief was a product page that answers the showroom questions and states the wait exactly where the buying decision is being made.
The Approach
How we worked
Stage the piece
The sofa is presented large on a soft-shadowed stage, in the oat, walnut and sage palette of the rooms it is destined for, so the first impression is the object rather than the interface.
Answer the body's questions
Dimensions sit directly under the name, and choosing a fabric swatch re-dresses the piece itself — the page responds the way running a hand over the material would.
State the wait at the decision
The made-to-order note — four to six weeks — sits beside the add-to-cart pill rather than in a policy page, so the promise is read in the same breath as the price.
Show it living somewhere
A short strip of the piece in real homes sits beneath the stage, answering the question no studio shot can: what this actually looks like in a room with a life in it.
The Solution
A product page that does the showroom's job
The page holds one piece at a time: the Hollis three-seater drawn large, its name, fabric and price set plainly beneath, and a dimensions line where a tape measure would go. Fabric swatches sit in a row with the current choice marked, and switching one changes the sofa rather than opening a menu.
The delivery note states the making time beside the add-to-cart pill, and a two-image strip shows the piece in lived-in rooms below the stage. All of it sits in a calm oat-and-walnut palette, because a page selling a slow purchase should not be in a hurry itself.
Loose-weave flax over a kiln-dried oak frame. Feather-wrapped cushions, a shallow seat, and arms squared off for narrow city rooms.
Fabric — FlaxFlax · Sage · Walnut · CharcoalInside the product
What it actually does
Every Screen
One product, whatever it is opened on
The phone layout is not the desktop one squeezed down. Density, hit areas and reading order are decided per screen, and the interface keeps its meaning at both ends.
Capability
What we brought to Crafted Living
The same services are available on their own — each one links to what it involves, how it runs and what you get.
Built with
- Next.js
- Sanity CMS
- Stripe
- PostgreSQL
Disciplines
Furniture Retail · Art Direction · Engineering
The Outcome
What it settled
- The showroom questions are answered on the page itself
- Lead times stated beside the price, not buried in policy
- Fabric choices shown on the piece rather than as chips of colour
- A layout calm enough for a decision made over days
That was some of our work
Now let’s talk about yours.
Tell us what you’re building. You’ll get a written plan, a clear proposal, and a team that shows its work every week.