Heritage Leather
Leather Goods Store
Heritage Leather is a store for goods made by hand, built on the belief that a craft brand sells its process as much as its product — and that neither should have to shout over the other.
Designed & developed by Entrovix
- Year
- 2025
- Discipline
- Craft RetailBrandArt Direction
- Services
- Brand IdentityArt DirectionUX/UI DesignFront-end Engineering
- Built with
- AstroShopify Storefront APITypeScriptCloudflare Workers
Cut from a single vegetable-tanned bridle hide, burnished by hand and left undyed at the edges. It darkens to a deep cognac over years of carry.
Finish — CognacCraftThe Challenge
Selling the making without losing the shop
A hand-stitched satchel and a mass-produced one photograph almost identically. What separates them — the vegetable-tanned hide, the saddle stitching, the weeks in the workshop — is invisible in a product shot, which leaves a craft brand's whole argument resting on words the layout usually treats as an afterthought.
The opposite failure is just as common: storytelling so thick the shop disappears, price and buying action lost somewhere under the brand film. Both had to survive on one dark page — the making given real layout weight, and the commerce still legible at a glance.
The Approach
How we worked
Provenance as structure
The making is laid out as a strip of stages — cut, stitched, finished — with the workshop named, so process reads as fact rather than as atmosphere.
Materials as copy
Three short notes — the hide, the fittings, the stitching — carry the craft argument in the space most stores spend on adjectives.
Dark, but legible
The chocolate-and-cognac palette sets the mood while price, materials and the buying action are held bright against it — art direction was never allowed to cost the page its clarity.
Draw the object honestly
The satchel is built up from its actual parts — strap, brass fittings, stitched edge — because on a craft page, construction is the picture.
The Solution
Process and product on equal footing
The page opens under a letterspaced HERITAGE wordmark with the satchel presented large — strap, brass fittings and stitched edge all distinct — and the price set plainly in warm cognac against the dark ground.
Below, three craftsmanship notes name the hide, the fittings and the stitching, and a provenance strip walks the bag from cut to stitched to finished, ending at the workshop. The story runs the length of the page without ever covering the price or the way to buy.
Cut from a single vegetable-tanned bridle hide, burnished by hand and left undyed at the edges. It darkens to a deep cognac over years of carry.
Finish — CognacCraftInside the product
What it actually does
Every Screen
One product, whatever it is opened on
The phone layout is not the desktop one squeezed down. Density, hit areas and reading order are decided per screen, and the interface keeps its meaning at both ends.
Capability
What we brought to Heritage Leather
The same services are available on their own — each one links to what it involves, how it runs and what you get.
Built with
- Astro
- Shopify Storefront API
- TypeScript
- Cloudflare Workers
Disciplines
Craft Retail · Brand · Art Direction
The Outcome
What it settled
- The making holds equal layout weight with the product
- Craft claims stated as material facts, not adjectives
- A dark art direction that keeps price and action legible
- The story runs the page without ever hiding the shop
That was some of our work
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