Entrovix AI
Websites

Oakstone Interiors

Interior Studio Website

Oakstone Interiors is a studio site with one governing rule: the photography argues, the interface stays quiet. Everything else followed from deciding what the site would not do.

Designed & developed by Entrovix

Year
2023
Discipline
InteriorsArt DirectionEngineering
Services
Art DirectionUX/UI DesignFront-end Engineering
Built with
AstroContentfulCloudinaryNetlify

The Challenge

The rooms did not need help

An interiors studio owns the strongest asset a website can have: finished rooms, photographed well. The common mistake is competing with that asset — animated overlays, tinted hovers, type placed across images that were composed to be looked at, not through.

Restraint was the brief, and restraint is harder to build than spectacle. Every element had to justify itself against one test: does this help someone look at the work, or does it interrupt them.

The Approach

How we worked

  1. Decide what the site will not do

    The first design document was a list of refusals — no carousels, no hover theatrics, no type over photographs. What remained after the refusals was the site.

  2. Rooms in sequence

    Project pages are ordered the way a visit unfolds: arrival, the main room, the details. A gallery grid flattens that walk into a contact sheet, so there is no grid.

  3. Caption every photograph

    Each image carries its project name and year in small type. A caption is what separates a body of work from a mood board.

  4. Take the palette from the rooms

    Cream and terracotta come out of the photography itself, so the site and the work never argue about colour.

The Solution

A frame, not a gallery

The site opens on a letterspaced wordmark, one full-width room photograph and a caption naming the project — no headline shouting over it. A single line beneath states what the studio does, and that is the whole pitch.

Below, a two-up strip pairs named projects with their years, and the page closes on a quiet enquiry strip. From arrival to enquiry, nothing on the page is anything other than the work or a way to reach the studio.

Inside the product

What it actually does

Every Screen

One product, whatever it is opened on

The phone layout is not the desktop one squeezed down. Density, hit areas and reading order are decided per screen, and the interface keeps its meaning at both ends.

Capability

What we brought to Oakstone Interiors

The same services are available on their own — each one links to what it involves, how it runs and what you get.

Built with

  • Astro
  • Contentful
  • Cloudinary
  • Netlify

Disciplines

Interiors · Art Direction · Engineering

The Outcome

What it settled

  • Every element passed one test: does it help someone look at the work
  • Project pages unfold as rooms in sequence, not a contact sheet
  • Each photograph is grounded by a caption naming the project
  • A palette taken from the rooms, so site and work never argue

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That was some of our work

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