Why DPI is the setting that matters
Most converters offer low, medium and high, which tells you nothing about whether the output will be sharp enough for what you need. DPI does.
A PDF point is exactly 1/72 of an inch, so the conversion is precise rather than approximate: at 300 DPI each inch of page becomes 300 pixels, which is what a printer wants. At 150 the page reads cleanly on any screen. At 72 you get something the size of the original page in pixels, fine for a thumbnail and not much else.
Higher is not automatically better — 600 DPI on a twenty-page document produces very large files for no visible benefit unless you are printing at large format.